How to Be a Successful Marketing Project Manager Without Experience

How to Be a Successful Marketing Project Manager Without Experience Even if you’re not a project manager by trade, sooner or later as a marketer, you’ll likely need to develop project management skills. For example, you may get promoted from a creative role  into a leadership position where you switch from executing projects to managing them. Or, you might need to take the lead on an initiative you’re spearheading, coordinating tasks across teams to get your vision implemented. Fortunately, you don’t need a ton of experience to pick up the basic knowledge and skills needed to plan your team’s projects and keep them on track. While project management is a deep and complex professional field, as a marketer, you can get by with simply knowing how to implement basic concepts. And if you are an experienced project manager, marketing teams have specific needs and requirements (which you might not be aware of, especially if your previous experience was in a different industry). This post will cover what marketers need to know to keep projects on track (even without prior experience), and provide some insight into what marketing teams  need from project managers (even if you have experience outside this specific industry). How to Be a Successful Marketing Project Manager (Even Without Experience) via @You’re Gonna Need Some Templates †¦ This post is packed with information you’ll need to get your project up and running. But, it’s not about to tell you a bunch of stuff to do and then leave you to your own devices to figure out how to actually get it done. Instead, to help you implement each step, it includes several templates (many of which are the exact same as the ones used internally at ). Download them below and then put them to use where they’re mentioned throughout the post: Struggling with #marketing #project #management? Get started on the right track here:What Does a Marketing Project Manager Do, Exactly? In simplest terms, anyone tasked with this role needs to fulfill a few basic things: Guiding projects from start to finish. Determining scope, assigning tasks, setting deadlines; everything involved in setting up projects for execution. Ensuring everyone has what they need to get their work done. And if they don’t, figuring out what’s need to get them what they need and remove roadblocks. Facilitate communication between stakeholders. Project managers make sure everyone has all the information they need too, and ensures team members are communicating clearly with one another. Whether you're looking to break into a project management role, or you're already responsible for project management tasks (and just need some direction), this video from PM Perspective explains quite a bit about what work the job entails (starting around the 5:27 mark): Of course, there’s a lot more to getting the job done, but this bullet-point version gives you a high-level understanding of the role. Later in this post, you’ll learn in more detail how to actually achieve these aims (and more). 10 Vital Project Management Skills You’ll Need If you’ve never managed a project before, it’s easy to quickly feel like you’re in over your head. So, the easiest place to start might be to understand what skills you need, so you can identify gaps in your skillset and know where you need to grow your capabilities. What Soft Skills Will You Need to Succeed? Before digging into the technical skills required to manage projects effectively, it’s worth understanding the general and interpersonal skills you’ll need first. Each of these are worth a blog post unto themselves, and so this post includes links for further reading per skill. Interpersonal Communication: If you’re leading a project, you’ll need to be able to communicate with everyone involved (both verbally and in writing). It’s a good thing those should be things that come naturally as a marketer, but if not, this concise list from Lifehacker  is a great place to start. Negotiation and Conflict Management: Not everyone on the team is likely to agree on everything all the time. When conflicts arise, it’ll be your job to resolve them to keep the project moving forward. Here’s how to do just that. Time Management Skills: Everyone on the project will need to know how to management their time effectively (including you). If you need help in this area, here are 101 time management tips (specifically for marketers). Basic Leadership: If you didn’t consider yourself a leader before, it’s time to change that. Even if you’re not a team lead, there will be times where you need to spearhead a project. This piece from Fast Company  offers some useful tips and starting points for developing leadership traits. Subject Matter Expertise: If you’re a marketer looking to build project management skills, odds are you already have deep subject matter expertise both in A) marketing and B) your clients or company’s industry. But, if you’re a project manager by trade working with marketing teams, this is something you’ll need to develop. Even if you’re on the introverted side, developing these skills (and learning to be at least somewhat of a â€Å"people person†) will go a long way toward your success here. Which Technical Skills Will You Need, Too? Now, it’s time to dig into the hands-on skills you’ll need to actually manage projects. This isn’t necessarily a complete list, but it covers the major competencies you’d do well to develop. Consider this a short list of what you need to get by (which is really what we’re going for here). Resource Allocation: Any project will be subject to constraints on available resources (whether that means time, budget, or people to carry out the work). You’ll need to understand how to make the most of what you have. Task Management: Helping the team develop workflows and understanding what needs to be done at each step in the project is another important responsibility. Timeline Planning: On any given project, you’ll likely have multiple people working on different pieces of the greater whole. Before anyone starts anything though, you’ll need to make sure clear timelines are set for who is doing what, and when. Ability to Set Deadlines: Add two or three days to whatever deadline someone says they can give you, and up to two weeks on a project as a whole. Building buffer time into project deadlines this way helps you ship on time, even when the unexpected happens (and this is speaking directly from experience). Familiarity With Project Management Tools: There are a lot of different tools you can use to manage projects (including ), but whatever you choose to use, make yourself an expert in all its features and capabilities. This isn’t an exhaustive list of skills, but for your purposes as a marketer-turned-accidental-project-manager, these will cover most of what you need. A Simple â€Å"Accidental† Project Management Framework for Marketers What does this post mean by â€Å"accidental† project management? Think about one of the following possible scenarios: You pitch an idea for a new tactic or project and it turns out that not only does your boss love it, but they want you to run the show (which you probably weren’t expecting). You’ve been promoted into a managerial role (but have never led projects from start to finish before). Managing projects is just part of a broader set of responsibilities on your plate (regardless of your formal title or actual role). In any of these cases, pivoting toward a new life as a project manager probably isn’t necessary. You just need to develop enough skills to effectively see projects through to completion. Above all, you just don’t want to be caught flat-footed when the time arrives for you to take the lead on a project. With this simple framework, you can ensure that doesn’t happen. Step 1: Identify the Project or Campaign This is where everything starts. You’ve likely conducted some sort of brainstorming process or otherwise determined loosely what the given project will be. Whatever it is you’re working on, you need to make sure you’re crystal-clear on its purpose and intended outcomes. Recommended Reading: 100 Awesome Marketing Ideas You Can Use Right Now Step 2: Write a Project Brief Next, buckle down and write a project brief (otherwise known as a creative brief- they’re essentially the same thing). This is a simple outline of everything the project will entail, including: A project summary. One or two sentences describing the project at a high level. Some basic details. Who is the project for (ex: who is your audience)? What problems will it solve? How will it be measured and how soon do you expect to see results? The goal. What is the desired aim for the project? It’s helpful if you can nail down some hard numbers, but that can be determined later if necessary. An outline for the process that’ll be implemented to execute the project. A high-level summary of steps and handoffs between team members is sufficient for now. Who will be involved. Which team members need to be on the project? Be careful only to include necessary staff in order to make the best use of everyone’s time. Required resources. Which tools and other assets will be needed to complete it? Deliverables. What tangible assets will be created as a result of this project? A rough timeline. When would you like the project to actually ship? The form this document takes doesn’t need to be overly complex. Generally, a Word doc or PowerPoint slidedeck is all you need. Here’s an example of what a creative brief might look like (based on the actual template uses internally): Recommended Reading: The Best Way to Write a Creative Brief (With Templates) Step 3: Develop Goals A project should always have a goal. Otherwise, you run the risk of falling into the trap of doing stuff just to do stuff, mistaking activity for results. It helps to have a repeatable process in place for setting goals too. Try following the SMART Goals framework: Specific: The goal is tied to a specific number or well-defined objective. Measureable: Progress toward the goal can be quantified with data. Aspirational: It stretches your capabilities and will make a major impact. Realistic: But it’s also within your reach and could reasonably be achieved. Time-Bound: It’ll be attained within a set period of time. Every goal you set should meet this criteria. If you determine it doesn’t make sense to set goals for the project at this point, instead determine who will set goals for the project in the next step. Step 4: Host a Team Huddle Meeting to Gather Team Input Implementing these meetings have been transformational for project management at . No joke. There’s not much to them, either. You simply gather everyone together who’s going to be working on a project, discuss availability and requirements, and then start mapping out how much time everyone needs and putting together loose timelines. How can you run such a meeting yourself? Start with a simple PowerPoint presentation (like the one in the template kit included in this post). The first thing you’ll need to do is summarize your project: Here are some hypothetical examples for a website redesign project: This project will: Establish content requirements for our new website. Ensure all steps for SEO best practices are followed. Manage communication between marketing and development. This can be as simple and high-level as this. Next, list all the deliverables the team will need to produce for this project. This means all the tangible assets that will be created (ex: blog posts, landing pages, videos, social content, emails, etc.): Then, list which teams will need to be involved in the project. This means which specific marketing teams in your company, plus other departments (like development or accounting) that need to be involved: Finally, describe the goal of the project. Keep it as concise as possible, but do include specific statistics and numbers you’d like to achieve (if possible): A note on setting goals: Establishing goals will require some additional legwork before you can present the project to the team. You can start learning how to set goals here, or you can set a line item for another team member (one who might be responsible for analytics or goal-tracking) to set goals as a phase for the project later. Then, schedule a date for the meeting, and send a calendar invite letting everyone know about the meeting. Once you kick off the meeting, run through the following: A basic explanation of the project. Share your creative brief with everyone too. Ask what steps each team member will need to take. Especially if you aren’t sure. And how much time they’ll need for each phase of the project. To repeat a point made earlier in this post, always add a couple days. This helps provide flexibility in case something comes up. You can safely assume something will come up, too. Then, you can complete a rough timeline as the meeting progresses, and leave with a good idea of what everyone will need to make what you’re working on a success. You can use the last slide in the template to document the timeline: There are a few things to know about this slide to use it effectively: Team member names  on the left are self-explanatory, but it’s helpful to list everyone in the order they’ll need to step into the project. If you’re unsure about this, you can use some time during your team huddle to work this out within the team. The Phase column  refers to which pieces or steps in the project each team member will be responsible for. Size  refers to the level of effort required for each phase. You can denote this in several different ways. One method is called â€Å"t-shirt sizing,† where level of effort is denoted as S, M, L, or XL. Each â€Å"size† correlates with a set length of time (for example, S might mean one day, M might be three days, and so forth, based on what you decide). The timelines column should be used to list how many days or weeks each phase will take. This is useful in addition to the Size column because when people are working on multiple things at once, saying a phase will take three days (in total work time) doesn’t mean it’s going to get done three days from right now. So, use this column to list the total number of days the team member will need (then add two days for buffer). By the time you’re done, you’ll have the raw information you need from the team to actually start mapping out the project in your project management software. Step 5: Map Out Timelines and Tasks With that in hand, it’s time to get granular in planning out the individual tasks that will need to be completed throughout the project. Ideally, your team members will be able to tell you which tasks they’ll need to tackle, and all you need to worry about are the deadlines for each team member’s phase in the project. Jump into your project management platform (whichever you’re using is fine, but for demonstration purposes, this post is going to use ) and start creating entries for each phase and mark off deadlines. To do this in , start by creating a Marketing Campaign: Next, start adding relevant content types for each piece of the project onto the calendar by clicking each day a phase is due: Then, select the relevant content types you need to add to the project: Once have everything placed, you’ll be able to switch between viewing your projects and campaigns on the marketing calendar: Or using the Kanban Project Dashboard view if you prefer a more traditional kanban approach: Now, ideally the tool you’re using will allow you to set up tasks, with deadlines for each one. At this point, each team member should be able to add their tasks (Task Templates can make this extremely easy, by allowing you to create and save task lists). Here’s what tasks look like when you click into an item on the calendar in : Otherwise, you can sit down with each team member to help them walk through all the tasks they’ll need to add. If tasks need to be approved by another team member or manager (such as yourself, possibly), you can use Task Approvals  (this way, a team member will not be able to check off something complete until you’ve confirmed it’s done: If certain tasks require other tasks to be completed before being assigned, you can use Task Rules  too (this allows you to set up triggers where when one task is complete, another is added to the list). Team members can use the Team Management Dashboard to view all their tasks in one place too (this also allows team members to see what each other are working on as well): By the time you’re done, you’ll have all your deadlines for each phase, and all of the tasks everyone needs to complete all planned out in one place. Alternately, you can use the marketing project management calendar template (included in this post- you can find the download shortly after the introduction of this post). It looks like this: To use this template, do the following under the Sprint Backlog tab: Label all your projects in the Sprint column. List the level of effort (number of hours) each team member will need to complete their tasks or phases (ex: Bill, Designer, 10 Hours). Then, in each Week column, name the step or task that’s due, along with some notes or additional context. Then, to manage workflows for each project, create a checklist using another app (such as Evernote or another note-taking app). This is the quick and dirty, lower-cost approach. Use Daily Standup Meetings to Check In on Project Progress If your marketing team is using agile project management, you’re probably already familiar with the concept of a standup meeting (sometimes called a scrum meeting). Essentially, they’re morning meetings held each morning where everyone on the team shares: What they did yesterday. What they’ll do today. What’s preventing them from getting their work done. That’s about it. If you run these meetings in the purist sense, everyone stands up during the meeting to discourage it from running too long. You get to the point, and if anyone needs to have a discussion about anything, you find who you need to talk to afterwards. You can also run these meetings simply by sharing status updates over Slack or your other internal chat app. The marketing team at has experimented with both approaches. You can feel free to do the same and find what works best in your situation. Recommended Reading: How to Run Effective Daily Standup Meetings With Busy Marketers Measure Productivity and Hitting Deadlines As a manager (even just as an ad hoc project manager), your success is determined by your team’s success. Of course, the actual success of any project is somewhat independent of how well it was run. You could be extremely effective in running a project or campaign that simply doesn’t deliver results (and as much as it stings to admit sometimes, not every project can be successful every time). But, from a project management perspective, you can gauge the success of your efforts based on whether team members are hitting their deadlines, and you’re able to ship on time. To measure this, simply track task completion using your project management tool. If you’re a user, this is easy to do using the marketing calendar (which shows completion status for every project at a glance): Now, what makes tasks even more powerful is the Team Performance Report. It calculates all task completion and shows you who is getting their work done on time, and who is lagging behind:Together, this makes it extremely easy for you to see how projects are progressing, know when deadlines are getting met, and actually quantify your team’s productivity. That means you can follow up with your team only when you need to, because you can see very quickly when deadlines are coming up, and know when it’s time to have a discussion about a task’s status. You can achieve similar goals with other tools too, or even do this work manually by planning and tracking tasks and projects using spreadsheets. Now, working with endless spreadsheets contributes to a problem dubs â€Å"makeshift marketing,† but they’re also free, and using what you have available is better than doing nothing at all. With that in mind, you can use the downloadable project time tracking template (included in this post- scroll up near the introduction to find the downloadable template bundle if you haven’t gotten it yet) to manage projects and see how things are going. Under the first tab labelled Project Type 1, you’ll see this: Have each team member create a copy of the sheet and add what they’re working on and log their time spent on the project. Then, on the tab labelled Time Tracking, they can add all their projects and hours logged for the month: This helps visualize what work is actually getting done (provided everyone completes their time sheets accurately). Again, some sort of software (whether that’s or something else) is vastly preferable for tracking work completion, but this approach can work too in the absence of more advanced options. What to Do When Deadlines Can’t Be Met Or something just might not go as planned. When conflicts arise, it’s important to remember it’s not the end of the world. You just need to get to the root of the issue, remove the source of contention, and keep the project moving along. Are Deadlines Actually the Issue? The most common concern you’re likely to face is something comes up and someone can’t get something done when they initially promised. If you built in some buffer time into your project, you should be able to move their deadline a bit without delaying the project as a whole. This has proven to be a lifesaver a time or two internally at . However, if someone is constantly blowing deadlines, you may need to help them better estimate how much time they’ll actually need to get work done. Estimating is tough to get right and takes some time and practice to really understand how much time you should actually set aside for a given task. If that fails, the next step is to discuss the issue with a manager. Or, if you are the manager, take corrective action, which is a topic for another time and post. Recommended Reading: How to Meet Deadlines When You're Sick and Tired of Missing Them Additional Training Resources to Consider Say you want to take your project management capabilities to the next level. Where can you go for further training or what should you read to learn more? Here are some suggestions. Blog Posts and Guides: How to Get Started With Agile Marketing and Do Your Best Work The Complete 16-Step Marketing Project Management Process That Will Get You Organized 19 of the Best Project Management Training Opportunities for Marketers Free Resources: Free Training Videos from Project Manager Introduction to Project Management from EDX Paid Resources: Project Management courses from LearningTree Training and development resources from Project Management Institute That should be plenty to get you started, though a quick Google search can yield many more options. Manage Any Marketing Project With You’ve seen mentioned throughout this post, and even saw some high-level examples of how it works. If you’re interested in learning more about how it can help you get project management under control, then get all the information you need to get started below: Believe It or Not, You Can Successfully Manage Projects This isn’t a complete guide to managing projects, and there’s plenty more you can learn about its ins and outs. But, for most marketers, this post may well include as much as you’ll practically need to know to manage projects and campaigns day to day. It might seem overwhelming at first, but with a little bit of practice, it’ll start to feel like second nature. Best of luck.

Converting Angstroms to Nanometers Example Problem

Converting Angstroms to Nanometers Example Problem This example problem demonstrates how to convert angstroms to nanometers. Angstroms (Ã…) and nanometers (nm) are both linear measurements used to express extremely small distances. Problem The spectra of the element mercury have a bright green line with a wavelength of 5460.47 Ã…. What is the wavelength of this light in nanometers? Solution 1 Ã… 10-10 m1 nm 10-9 mSet up the conversion so the desired unit will be canceled out. In this case, we want nanometers to be the remaining unit.wavelength in nm (wavelength in Ã…) x (10-10 m/1 Ã…) x (1 nm/10-9 m)wavelength in nm (wavelength in Ã…) x (10-10/10-9 nm/Ã…)wavelength in nm (wavelength in Ã…) x (10-1) nm/Ã…)wavelength in nm (5460.47/10) nmwavelength in nm 546.047 nm​ Answer The green line in mercurys  spectra has a wavelength of 546.047 nm. It may be easier to remember there are 10 angstroms in 1 nanometer. This would mean that 1 angstrom is a tenth of a nanometer and a conversion from angstroms to nanometers would mean moving the decimal place one position to the left. Remember to check your significant figures when reporting measurements. In science, even if you do the calculation correctly, your answer is technically incorrect if not reported using significant digits.

Security Framework Research Paper Example | Topics and Well Written Essays - 1250 words

Security Framework - Research Paper Example Most computer network threats come from the internet and are done intentionally because people for malicious intentions develop them. The use of the ISO 27000 Series security framework is, therefore, an endeavor by individuals as well as organizations to protect their information and other digital assets from assaults from the internet. The measures stipulated in the ISO 27000 Series framework measures will involve various steps, the most important of these steps being an individual’s understanding of the different forms of cyber-attacks that they are likely to encounter (Ma, Schmidt and Pearson 58). Once one has knowledge of this, then it is his or her responsibility to ensure that they have put in place the best security system they can get their hands on. There exist diverse types of hazards and these can be regarded as to be of unstable levels and risks to an individual’s personal information in their computers. The higher the possibility of an attack, the more prog ressive the security system, that is to be put in place to ensure that the threat is minimized. The ISO 27000 security framework activities involve measures to prevent threats ranging from malicious codes, also known as malware and spyware, to computer viruses. Some of these viruses are so serious that they have the ability to erase entire operating systems of computers. These viruses also facilitate hackers to have right of entry to all the data stored in the infected computers, ensuring that they have access to information, which can be used for their own gain. It is necessary for individuals and companies to avoid such invasion into their computer systems by having the best security framework (Serrhini and Moussa 159). Measures taken involve the acquisition of antivirus software that is reliable, frequent checking of software to ensure that they are secure from attacks. The computer software should be updated frequently to assure they are working in full capacity. Thus, it vital for organizations to ensure all departments are conscious of their ISO 27000 security framework because it is not known when a threat is likely to be encountered. Borders have relevance in tackling information security, and looking at borders, domains of various countries interact because they do not have borders, therefore, the domains of a nation will be related to the nation’s willingness to assert sovereignty in the domains. With the detection of threats at the various nation states, it is possible to retain legitimate response actions by the state and this will be an important actor of the border in ensuring they continue being relevant. In cyber space, the territorial borders broadly define sovereignty of a specific nation irrespective of the domain and ability to locate domains physically. Despite the borders becoming insignificant when carrying out legal commerce, they are highly significant when carrying out policing actions of transnational threats. In China, there is a severe internet information security because there is a leakage of information and this requires protection of privacy and other personal data should be strengthened because internet abuse has become unscrupulous. Sufficient protection of private data in China is lacking and this is because of the existence of loopholes in the safety of public information because of ineffective management mechanism (Veiga and Eloff 361). The reasons behind mismanagement of public informa

Liability of Law Enforcement Officers WK7 Term Paper

Liability of Law Enforcement Officers WK7 - Term Paper Example Thus, the robber turns on his car trying to escape a police officer and the penalty which he had to follow. Police officer could not stop him, and he took a gun and fired. In that particular case, which is called ROCHELLE BROSSEAU v. KENNETH J. HAUGEN, robber sued the performer of Law. Verdict was in favor of the police officer. Also, the mother of three children reported to police that her estranged husband took children, and that he has a restraining order because of the application of force. Mother called a police for several times and they were saying to calm down and wait for him to come back. After several hours mother went to the police station, claiming that her kids are still missing.Few momments later her husband, the reported one, came into a station and opened a fire with his machine gun.Officers shot him down.In the back of his truck they found a dead children bodies.The mother filed a lawsuit against the city, its police and three officers that she was talking to on the phone; however the judgment was in their favor, and all of the lawsuits were objected. Police officers have a tough job, even without thinking about potential lawsuits, which does not mean that the law can be put into their own hands and to interpret it how they want. Police is indicated that the law in their hands and no one recalls that it isn`t the Law who is working for them, but they are working for the Law. Basic laws, such as in the first case, the Fourth Amendment violation, they neither respect nor were punished for it. Every man has right to say and do what he wants, if that is not against the Law. Every man has a right to be punished for his wrong dids and to take charge on anyone who is violating his right to live or express himself, in any way. Everyone have a right to have a fair trial, even if the prosecutor is tramp and the

Plastic Arts Education in Ecuador

Plastic Arts Education in Ecuador The plastics arts is essential tool to stimulate the creative ability and aesthetic sensibility in Ecuadorian preschool students In Ecuador, the implementation of plastic arts in the different schools is very important because its essential tool to stimulate the creative ability and aesthetic sensibility of the students. Plastic arts techniques, influence in the development of the childs fine motor skills as they are part of his daily life. The childs brain have a capacity of imagine and create anything to this age. The best method to that a child learned is the observation, perception, and representation of analysis. This fosters the development of talents and creativity that are necessary incentives for the child learning. The teaching methods help to acquire new information that the brain could use in the future to construct ideas, answers, or give solutions. Plastic arts in the initial education are a priority need for the child, because during the plastic workshops they have the opportunity to creative and act. Its considered to be dynamic process because the path it traverses is not linear. The education al system at this age should function as a transmitter, sifter and maintainer of cultural goods, creating interrelations with art. Plastic arts are a motivating tool that helps in the different areas of cognitive and preferential development. Integral development, motivating skills, capacities, and improving observation analysis are some of the benefits of plastic art. Plastic art techniques, if performed daily, influence in the development of the childs fine motor skills as they are part of their daily life, and failing to use them in an appropriate and timely manner will deploy a series of weaknesses and shortcomings in the development of skills engines that should strengthen at this age. The expression of human emotions and situations through the use of material elements aid creativity in children as well. Furthermore, this contributes in a really significant way in the intellectual and emotional formation of the people in general. Due to the fact that Ecuadorian schools have a deficit in creativity, plastic arts is essential tool that will stimulate the creative ability and aesthetic sensibility in Ecuadoria n preschool students. Art is a gift the human beings have at birth and this provides the opportunity to increase the capacity for action and experimentation to face a society full of changes. Art is a social product par excellence, where the influence of concrete reality predominates (Hinostroza, 2000, p.12). Because art is expressed and communicated values, customs, ideals and aspirations that mark the social development of a people and enrich the artistic expression to the people in the world. Art is the expression and manifestation of human feeling, through the line, color, movement, rhythm and melody according to the objective reality where it develops (Aquiles, 2000, p.10). Then, it will be understood that manifestation of human activity that is expressed in a way subjective, unique and irreproducible way to realize an artistic creation, be it real or imaginary communicating feelings and sensations that is the result of its intelligence and creativity. Art creates a domain in the symbolic life of the child, which encourages them to experiment with ideas and feelings while providing pleasure, which is a central goal in the development of emotional-affective life (Setchovich, 1999, p.18). First, the method of teaching in pre-school schools in Ecuador is quite standardized and systematic. For a better development of its initial education, Ecuador has agreed to the update curriculum, based on games and arts as methodological lines to organize, promote, and run experiences, starting the recognition that they are actors in their own learning. (Arias, 2013). With this in mind, implementing an innovative change in the schools would raise methods of observation, perception, and representation of analysis. This fosters learning and the development of talents and creativity that are necessary incentives for the childs interest in learning to act as motor. The curiosity of a child is enormous. Accordingly, when a child is curious, he or she observes and analyzes the different things that are around them. In fact, to promote learning, talent development and creativity is a key part of the teaching in the preschool. Indeed, the school should be a privileged place of learning and personal growth for a child. Education is a social process that enables the development of each persons potential. This process occurs in life and for life, in interaction with the environment, where the child develops his aptitudes, values and feelings (Fundacià ³n, 2013). Plastic arts should be considered as important methodological strategies in the process of strengthening the fine motor, because they offer plastic materials that can be manipulated freely and spontaneously with their hands promoting the joy of create and develop the imagination through its free expression. In plastic arts the children play with the material, the colors, the space, the images and the textures. Then they will begin to realize them expressing consciously what they feel, think and see. As a result the teaching methods help to acquire new information that the brain could use in the future to construct ideas, answers, or give solutions. Also, teachers will also expand their knowledge and establish strategies in a relevant way for this area and will be able to meet the needs of infants in a harmonious inter-learning relationship, strengthening the initial education pedagogical model which in turn will help the acquisition of knowledge, skills and values in children. Plasti c arts in the initial education are a priority for the child, because during the plastic workshops not only is a reality is perceived, but also they have the opportunity to create and act. Second, the stimulation of the creative ability in the children ages 3 to 4 years old is very important. The complex activities in this age, prevent the maturation of the fine motor, that if they are not corrected to time could generate difficulties in the initiation of the writing as it is: driving description, loose graphics, impulsiveness or clumsy writing giving rise to being hypertonic or hypotonic as their muscles have not reached maturity and still have no physical or emotional stability (Arias, 2013). Due to the fact that the childrens brain have a capacity of imagine and create anything to this age. When they do different activities like reading a history book the brain is obliged to imagine the things that they read. Besides, this the children make a drawing when their brains have a connection with the imagination. The plastic arts are important because it are not simple activities of reproduction of stereotypes, colored drawing, and, decoration or filling of figures that o nly thicken the work folder. But rather, plastic arts are transforming processes of the educational task that aim at a cognitive, socio-affective and motor development of the boy and the girl, forming it integrally. In fact, the emotions of children are important to creativity. Even through their emotions they can recreate the different scenes that involve being happy, sad, angry, etc. With this in mind, imagination can solve problems and help them practice self-discipline and develop both affection and compassion. Therefore the most important in a child is to create imaginary situations where they can act freely and they can solve problems. In addition, it is considered a dynamic process because the path it traverses is not linear. Thus, the educational system at this age should function as a transmitter, sifter and maintainer of cultural goods, creating interrelations with art to offer meaningful learning experiences to the child. Finally, improving aesthetic sensibility in initial education through the ability to understand the beauty of life and in art provides a comprehensive approach to childrens harmonic development. The initial education in arts where there is intensive accumulation of physical, mental, and spiritual faculties of children of 3-4 years accustomed causes good cognitive development. Nowadays, the formation of intellectual personality in preschool children is as important as the development artistic skills. In fact, it appears that the attitude for the composition of poems, stories, songs, etc.is becoming more promising. Thus, the aesthetic interests of the child in the expression of the universality of an aesthetic activity that is associated with art should be relaxed, cheerful, creative imagination, and initiative. But, the problem nowadays is that teachers do not use adequate methodological strategies to develop fine motor skills in the age of 3 to 4 years, because they work without grea ter organization and consideration of the needs and rhythm of development of children. (Arias, 2013). In conclusion, the initial education in arts where there is intensive accumulation of physical, mental, and spiritual faculties of children of 3-4 years accustomed causes good cognitive development. All students can improve if establishing techniques of the plastics arts teachers in initial education. The implementation of these arts in the Ecuadorian preschool will help with the development of creativity and innovation. Also, teachers will benefit by integrating their knowledge, as children today require an education with quality and warmth, where they offer meaningful experiences that allow their comprehensive training. Plastic arts contribute with agile and dynamic processes for the development of fine motor skills as they allow the application of different plastic techniques in a creative way that promotes segmental independence. Creating experiences of learning enriching for the integral formation of infant, which teachers do not give due importance within the learning process. Therefore, teachers are encouraged to incorporate into the educational process a methodological guide on plastic techniques to apply and improve the development of fine motor skills in children aged 3 to 4 years. References Aquiles, E. (2000). Art and creativity in the Education. Arias, R. (2013). Plastic Arts for the development to children. Quito. E. (2012). The Finland Phenomenon The System Educative Finland. Retrieved July 20, 2016, from https://www.youtube.com/watch?v=aAvle_y1mgI Fundacià ³n. (2013). Down21.org. Retrieved from http://www.down21.org/educ_psc/educacion/atencion_temprana/cognitiva.htm Hinostroza, E. (2000). Art and Creativity. Ossola, A. (2014, November 12). Scientists are more creative than you might imagine. Retrieved July 28, 2016, from http://www.theatlantic.com/education/archive/2014/11/the-creative-scientist/382633/ Riquelme, A. (1986). Artes Plasticas. Universitaria. Setchovich, G. (1999). Plastic Expresion and Creativity. Mexico.

Banh Xeo an La Ghien

Executive Summary This report will discuss about ‘An La Ghien’ Restaurants (Dang Truong Ltd Company) in Vietnam. These restaurants provide to consumers Banh Xeo, which is one of the most famous traditional food in Vietnam. Firstly, the report will mention about the background of the company. Due to the passion of the traditional food of the owners and the high demand of tradition food in Vietnam, Dang Truong Ltd Company opened their first ‘An La Ghien’ Restaurant in Ho Chi Minh City. Secondly, the innovation of the owners that adds the value to the success of the company is also discussed.Their Innovation type is Duplication. Next, the report will analyze the strategies that the firm has applied that are Product & market development strategy, Positioning & differentiation strategies, store expansion and brand building. The last part is some recommendation that the firm should concern to continue growing and expanding in this industry. Contents Executive Summ ary3 I. Introduction:5 II. Company Background:5 III. Innovation:6 IV. Business Strategies and Success Factors:8 a)Product and market development strategy:8 b)Positioning and Differentiation strategies:8 c)The Store Expansion Strategy:10 )Building a strong brandname:10 V. Recommendation:11 a)Geography Expansion Strategy:11 b)Promotional Mix:11 VI. Conclusion:12 VII. Reference List:13 Introduction: Dang Truong Ltd Company or ‘An La Ghien’ Restaurant has opened since 2008. It was established by Mr. Dang Hoai Phong and her wife, Truong Thi Thanh Truc, because of their traditional food passion. ‘An La Ghien’ provides many kind of ‘Banh Xeo’, a kind of Vietnamese traditional pancakes. With the unique taste of their products, Banh Xeo â€Å"An La Ghien† has become one of the famous traditional food restaurants brand names in Ho Chi Minh City after 5 years operation.Until now, Dang Truong Company has 4 ‘An La Ghien’ Branches along H o Chi Minh City. According to Huy Hiep (2010) ‘An La Ghien’ restaurant becomes one of the top 10 distinctive food restaurants of Ho Chi Minh City. This document will analyse the strategy of the company and the critical success factors that has led â€Å"An La Ghien† to survive and grow rapidly. Moreover, it also gives the recommendations for the company in order to sustain their growth. Figure 1: Reproduced from: An La Ghien restaurant 2008 Company Background: It can be seen that â€Å"Banh Xeo† is a traditional food of Vietnam; it was highly accepted by Vietnamese for a long time ago.People who live in Ho Chi Minh City are mostly from countryside of Vietnam, they migrate to Ho Chi Minh City in order to work and live. Therefore, those people always miss the taste of countryside foods. It has led to the high demand of Banh Xeo that has traditional taste, countryside taste. Moreover, the tourism of Vietnam has been developed rapidly in recently years. It is the fastest growth in ASEA (My Hanh 2010). It means the number of tourist come to Vietnam is increased. Furthermore, foreign tourists always want to try Vietnamese traditional food and have countryside sightseeing. According to Ngan Hao (2010), Mr.Phong and Mrs. Truc, the owners of â€Å"An La Ghien† Restaurants, are from the South-Western of Vietnam where is known as the original place of â€Å"Banh Xeo†. In the past, family of Mr. Phong and Mrs. Truc had tradition of making Banh Xeo, so they have the hereditary formula for making origianal ‘Banh Xeo’. With above condition of development of tourism and high demand of traditional foods in Ho Chi Minh City, ‘An La Ghien’ Restaurant was opened the first branch in 2008 by Mr. Phong and Mrs. Truc. With that hereditary formula, Banh Xeo of â€Å"An La Ghien† is very crisp; it has a unique flavor and traditional taste.Besides the unique taste, the firm are design follow the countryside style; all of tables, chairs are made from bamboo. It attracts a huge amount of foreign customers come to â€Å"An La Ghien† restaurants. [pic] Figure 2: Reproduced from An La Ghien 2008 Innovation: The factor that contributed in the success of â€Å"An La Ghien† Restaurants is Innovation in Thinking. Innovation is the development of original ideas that create a new, better things (McShane & Travaglione 2007). With the Innovation of Mrs. Truc and the group of chef of â€Å"An La Ghien† restaurants, they have created many ideas of making â€Å"Banh Xeo†.In tradition, there is only one kind of Banh Xeo that is made from rice powder, shrimp, pork and bean sprouts. Adopting the ideas from making pizzas, â€Å"An La Ghien† has try to apply many new kind materials in order to create a new kind of Banh Xeo. Untill now, there are approximately 10 kinds of Banh Xeo in â€Å"An La Ghien† restaurants, for example, White crab mushroom Banh Xeo, Japanese Abalo n Mushroom Banh Xeo and Day-Lily Flower Banh Xeo. [pic] Figure 3: Adopted from An La Ghien website (2008) All kinds of new Banh Xeo that are created by â€Å"An La Ghien† are very delicious, good for the health.The Innovation of â€Å"An La Ghien† restaurants has strengthened the product development strategy of the company, it help attracting more and more consumers by those unique products, taste and quality. The unique products are the differentiation of the company. According to Kuratko (2009) the innovation of ‘An La Ghien’ Restaurant is Duplication which is the replication of an existing product. Banh Xeo is a traditional food of Vietnam, but it has only 1 kind of Banh Xeo. ‘An La Ghien’ has used their creative thinking to create many new kinds of Banh Xeo. Business Strategies and Success Factors: Product and market development strategy:According to Kotler et al. (2006) in order to achieve profitable growth for the company, the firm must evaluate and choose the development strategies. Product and market expansion grid is the most popular tool for choosing the growth strategies. [pic] Figure 2. Product/Market expansion Grid (Reproduced from Kotler et al. 2006) It can be seen that â€Å"An La Ghien† is using both Market Penetration and Product Development strategies. â€Å"Banh Xeo† is a traditional pancake of Vietnam. It has been accepted by Vietnamese for long time ago, so the firm has used traditional â€Å"Banh Xeo† in order to penetrate Ho Chi Minh City market.Moreover, in order to attract potential customers and keep the loyal customers â€Å"An La Ghien† also uses product development strategy. It has led that the firm has created and modified many new kinds of â€Å"Banh Xeo† besides the traditional taste. Positioning and Differentiation strategies: In order to build competitive advantages, â€Å"An La Ghien† decides to use differentiation strategy in the Porter’ s Competitive Strategies (Daft 2007). It means they provide distinctive products that have high quality, unique taste to a broad targeted market. [pic] Figure 3. Porter’s Competitive Strategies (Reproduced from Daft 2007)By using Differentiation Strategy, the Firm has build for them a high position on the market because most of â€Å"Banh Xeo† providers in Ho Chi Minh City are small restaurants or Roadside restaurants. They provide â€Å"Banh Xeo† with lower quality for example, lower healthy standard. Banh Xeo â€Å"Dinh Cong Trang† Restaurant is one of the most popular Banh Xeo providers in Ho Chi Minh City. They provide high quality Banh Xeo, but they have lower service quality and less positional advantages because they have online 1 restaurant compare with 4 branches of â€Å"An La Ghien†. Figure 4. Position of â€Å"An La Ghien† on the marketThe Store Expansion Strategy: According to Strickland and Thompson (1999) by using geography ex pansion strategy, the firm will open new stores in the targeted market. It will help the company penetrate the market successfully. Dang Truong Company is also using this strategy in order to penetrate the market and build the strong brand name, competitive advantages for â€Å"An La Ghien† restaurants. After 5 years existing on the market, Dang Truong Company has had 4 â€Å"An La Ghien† branches in around Ho Chi Minh City that are District 3, District 10, District 1 and Phu Nhuan District Branches.By opening these branches, the targeted customer can easily find and come to try the products of company. It will increase the convenience of consumers and the number of loyal customers. Building a strong brandname: According to Kotler et al. (2006) â€Å"a good name can add greatly to a product’s success†. It was greatly true for â€Å"An La Ghien† restaurants. Dang Truong Company decided to name their restaurants â€Å"An La Ghien†; it was a co nfident name. That name is a Vietnamese name, it means â€Å"if you try, you will be addicted†.At the first time seeing that name, people will be shocked, feel curious and want to try in order to fulfill their curiousness. That has led the number of customers of â€Å"An La Ghien† was pretty high at some first periods operation. Moreover, combining with the unique flavor and special kinds of Banh Xeo, most of customers are satisfied or addicted after trying Banh Xeo of â€Å"An La Ghien† restaurants. â€Å"An La Ghien† restaurant received the certificate to become one of the top 10 distinctive food restaurants of Ho Chi Minh City from People’s Committee of Ho Chi Minh city in 2010 (Huy Hiep 2010).It has made â€Å"An La Ghien† become an image of popular restaurant for both foreign tourists and local people. Furthermore, in recently years, people are more concern about the safety and hygiene of food. Knowing about the trend of market, â€Å" An La Ghien† had enough condition to get certificate of achieving the hygiene and safety food standard (An La Ghien 2009). Moreover, they also participate in many Food and Beverage Fair of Vietnam. It helps raising the position of â€Å"An La Ghien† image on the market. Recommendation: After about 5 years openning, Dang Truong Company have been successful in operating â€Å"An La Ghien† Restaurants.However, in order to keep growing the business in the future, there may have some strategies that company should follow: Geography Expansion Strategy: It can be known that â€Å"An La Ghien† is using geography expansion strategy. They currently have 4 branches over Ho Chi Minh City and it helped Dang Truong to be successful on the market. However, in order to sustain the growth of their business, â€Å"An La Ghien† Restaurant should continue expanse the number of their store. The Stores Expansion will help firm reaching all of potential customers on the m arket (Strickland and Thompson 1999).Beside 4 Districts that already had â€Å"An La Ghien† branches, Dang Truong Company should open some new branches in the other districts where have high population or high number of foreigners such as district 11, district 7, Tan Binh district in order to penetrate Ho Chi Minh City Market. Starbuck is a good example of using this strategy; it was developed by Starbuck (Strickland and Thompson 1999). By using this strategy, Starbuck already had more than 16,000 stores in more than 50 countries around the world (Starbuck 2009). Until now, Starbuck is the most successful and respected coffee brandname over the world.Therefore, for continue growing in the future Dang Truong Company should open many other â€Å"An La Ghien† restaurants in other places of Vietnam such as Ha Noi, Hue after penetrate Ho Chi Minh City Market. It will help building a strong brand name for â€Å"An La Ghien† restaurants over Vietnam. Promotional Mix: A fter 5 years operation, â€Å"An La Ghien† has achieved many successes in the food industry. However, they did not really focus on their marketing plan, so Dang Truong should create a good marketing plan in order to expand the market.According to Allen (2007) Promotion Mix is a strategy that help company building relationship with customers and increase the repeat sales. †¢ Advertising: in order to create products awareness, â€Å"An La Ghien† should have an advertising plan. Therefore, the firm should choose for them the reliable media. There are some media that suitable for Dang Truong Company that is newspapers, magazines and internet. Newspapers is a cheapest media for advertising, Company can choose TuoiTre Newspaper or ThanhNien newspapers. The Company should advertise their products to foreign customer through tourist magazine.Lastly, social networks such as Facebook are become more popular in recently years, by using Internet Dang Truong Company can advert ise through social network, it is more efficient. †¢ Sales promotion: In order to increase the sales, we should create some sales promotions in the special festival or holiday of Vietnam; for example, the company can create some combos with bundle price for their food in Tet holiday, Christmas, happy new years, Valentine Day, etc. Moreover, in order to increase the repeat sales, Dang Truong Company should provide promotion to the loyal customers such as vouchers, coupon.Conclusion: Although Banh Xeo â€Å"An La Ghien† has just opened for 5 years, it has become one of the most tradition Banh Xeo restaurants in Vietnam because they had applied very well their strategies in order to grow such as product and market development strategies and Geography exapansion strategy. Besides those strategies, there are some factors that contribute in the success of the firm, for example, the innovation of the chefs, the tourism and successful brand name building. However, in order to su stain the growth of he company in the future, the firm should continue expanse their store not only in Ho Chi Minh City, but also over Vietnam. Moreover, they should apply some new strategies that are diversification strategy and doing more promotion. Reference List: Allen ,K 2007, â€Å"growing and managing a small business – an entrepreneurial perspective†, Houghton Mifflin Company, viewed 13th Jan 2013. An La Ghien Restaurant 2008, â€Å"IMG_24002†, image, An La Ghien website, viewed 12th Jan 2013, An La Ghien Restaurant 2009, â€Å"Products picture†, image, An La Ghien website, viewed 12th Jan 2013, An La Ghien Restaurant 2009, â€Å"GI?Y CH? NG NH? N AN TOAN V? SINH TH? C PH? M†, An La Ghien Website, 12th Jan 2013, Daft, R. L 2007, â€Å"Understanding the Theory and Design of Organization†, Thomson South-Western, USA, view 13th Jan 2013 Huy Hiep 2010, â€Å"100 dieu thu vi kham pha thanh pho Ho Chi Minh†, Vietnamtourism, February 27th 2010, viewed 13th Jan 2013, Kotler, P, Armstrong, G, Hoon Ang, S, Meng leong, S, Tiong Tan, C and Tse D 2006, â€Å"Principles of Marketing: An Asian perspective†, 7th edition, Pearson Education, New Jersey, viewed 14th Jan 2013.Kuratko, D. F 2009, ‘Introduction to Entrepreneurship’, 8th edition, Shouth-Western Cengage Learning, viewed 12th Jan 2013. Ngan Hao 2010, â€Å"An La Ghien Thiet! †, Kien Thuc online, January 23rd 2010, viewed 13th Jan 2013, McShane, S and Travaglione, T 2007, â€Å"Organisational Behaviour on the Pacific Rim†, 2nd edition, McGraw Hill Australia Pty Limited, Australia, viewed 13th Jan 2013.My Hanh 2010, â€Å"Du lich Viet Nam tang truong cao†, Saigon Giai Phong online newspaper, May 8th 2010, viewed 13th Jan 2013, Starbuck 2009, â€Å"company profile†, Starbuck website, viewed 12th Jan 2013, Strickland, A. J and Thompson, A (1999), â€Å"Strategic Management†, 11th edition, The McGraw-Hill Compani es, viewed 12th Jan 2013, ———————– Price Service, products quality Banh Xeo â€Å"An La Ghien† Banh Xeo â€Å"Dinh Cong Trang† Roadside Restaurants

Social Penetration Theory - 827 Words

Founder of the theory The founders of the theory were Irwin Altman and Dalmas Taylor. Altman is a distinguished professor of psychology at the University of Utah whereby Taylor is a professor of psychology at the University of Texas, Arlington. Altman and Taylor developed this theory to provide an understanding of the closeness between two individuals. Apparently, social penetration is defined as a process that moves a relationship from non-intimate to intimate. The theory states that this process occurs primarily through self-disclosure and it is guided by the assumptions that relationship development is systematic and predictable and it is also include deterioration or growing apart. This theory also claims that people’s†¦show more content†¦The decision to disclose is based on the perceived rewards the person will gain if he or she discloses information. If a person perceives that the cause of disclosing information is greater that the rewards for disclosing information than no information will be disclosed. The larger the reward – cost ratio the more disclosure takes place. If you think to the relationships you have been in you will probably find that in almost all of them more disclosure took place at the out sets of the relationship than at any other place. That happens because people initially disclose superficial information that costs very little if another person finds it out. Future Development of The Theory To understand the proximity relationship between two people, Irwin Altman and Dalmas Taylor (1973) conceptualized a theory called Social Penetration. Both made extensive studies in an area of social ties on various types of couples. Their theory describes a pattern of relationship development, a process which they identify as social penetration. Social penetration refers to a bonding process in which a relationship of individuals to move from superficial communication toward a more intimate communication. The relationship is regular and predictable in its development. This is because the relationship is something important and ‘†¦already exists in the heart of our humanity’ (Rogers and Escudero, 2004). The social penetration theoristShow MoreRelatedSocial Penetration Theory : Crazy, Love1117 Words   |  5 PagesMaggie Decena Professor McNelis September 22nd, 2017 Application of Social Penetration Theory The film Crazy, Stupid, Love depicts the dissolution of Cal Weaver’s once perfect life. High school sweethearts living in a suburban town with steady jobs and kids, Cal and his wife Emily share the illusion of a picture-perfect love story. However, when Emily reveals her act of adultery, she asks Cal for a divorce. 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People will only want to communicate with those whose incentives affect them positively and can be used to help further their successes. Argument The Social Penetration Theory The Social Penetration theory theorizes how the closeness inRead MoreSocial Penetration Theory And The Theory981 Words   |  4 Pages Social Penetration Theory Yunsik Jung Western Kentucky University Abstract Irwin Altman and Dalmas Taylor originally created the Social Penetration Theory and the theory deals with the ways in which relationships develop and progress. It explains how communication enriches the relationship of two or more individuals. The theory states that closeness develops if communication begins at relatively shallow non-intimate levels and moves in gradual and orderly fashion to deeper more personal levelsRead MoreThe Theory Of Social Penetration Theory Essay1407 Words   |  6 Pages Social Penetration Theory Charnae Jenkins Due Date: 12/6/16 Farmingdale State College Professor Mobley Abstract Social penetration theory is the process of of relationship bonding where individuals move from a shallow connection to an intimate connection. People assume that the relationships will instantly progress from a slow bond to a deeper bond without people breaking down each other personality levels. 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(Griffin, Ledbetter Sparks 2015) Through self-disclosure, closeness develops as the relationship continues to grow. To present Social Penetration Theory, I am choosing to write about a personal experience on how my best friend Taylor and I became close. I will be explaining on how Taylor and I developed our relationship overtime through self-disclosure and personality structure. As Taylor